What's Going On With Orange?
The Vibrant Hue of Summer: Why Orange is Making a Splash in 2023
This summer, orange is more than just a color - it’s a cultural phenomenon. From fashion to home decor, orange has become the go-to hue for anyone looking to make a statement. But what’s behind this sudden obsession with the vibrant color?
According to Pantone, the global authority on color trends, orange is one of the top colors for 2023, along with other bold hues like yellow and coral (Pantone, 2023). This is no surprise, as orange has long been associated with warmth, energy, and creativity. From sun-kissed citrus fruits to juicy pumpkins, orange is a color that evokes feelings of joy and abundance.
In the world of fashion, designers are incorporating orange into their collections in bold ways. From bright orange statement pieces to more subtle, peach-toned accents, the color is being used to add a pop of personality to outfits (Vogue, 2022). And it’s not just high-end fashion - fast fashion retailers like Zara and H&M are also jumping on the bandwagon, offering affordable orange clothing options that are perfect for summer.
But orange’s impact goes beyond fashion. In home decor, the color is being used in bold, statement-making ways to add a pop of personality to living rooms and bedrooms (Architectural Digest, 2022). And with the rise of sustainable living, orange is also becoming a popular choice for eco-friendly products like reusable bags and refillable water bottles.
So why is orange making such a big splash in 2023? According to color psychologist Joanne Fasel, orange is a color that taps into our emotions, evoking feelings of excitement, enthusiasm, and playfulness (Fasel, 2019). And with the world still reeling from the COVID-19 pandemic, people are looking for ways to brighten up their lives. Orange is the perfect way to do just that.
Sources:
Pantone. (2023). Pantone Color of the Year: Very Peri. Retrieved from https://www.pantone.com/about color-of-the-year
Vogue. (2022). The 10 Best Orange Outfits To Wear This Summer. Retrieved from https://www.vogue.com/fashion/news/orange-outfits-summer-2022
Architectural Digest. (2022). 12 Ways to Use Orange in Your Home Decor. Retrieved from https://www.architecturaldigest.com/design/orange-home-decor
Fasel, J. (2019). The Psychology of Color. Journal of Advertising Research, 59(1), 34-43.